If you’re looking to start a business or a venture soon, one concept I would like for you to explore is “disruption”.
Some may tend to shy away from this word perceiving it to be negative. However, it is a positive word that is built on creativity.
Disruption requires you to come up with ways on how you would be different in your industry. You’re disrupting normalcy with creativity. As you can see, the easier thing to do is not create disruption, but just mimic an already existing business. The reality is that through disruption you actually increase the chances of survival for your startup.
Google disrupted the online advertising industry by advertising through the use of words rather than the normal way of charging for real estate.
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