If you’re looking to start a business or a venture soon, one concept I would like for you to explore is “disruption”.
Some may tend to shy away from this word perceiving it to be negative. However, it is a positive word that is built on creativity.
Disruption requires you to come up with ways on how you would be different in your industry. You’re disrupting normalcy with creativity. As you can see, the easier thing to do is not create disruption, but just mimic an already existing business. The reality is that through disruption you actually increase the chances of survival for your startup.
Google disrupted the online advertising industry by advertising through the use of words rather than the normal way of charging for real estate.
Dark at night, in front of the door, you are fumbling through keys. You can’t wait to get in. Using the wrong key would be a waste of time. Using the right key inappropriately would not be helpful either. Just using any key, hoping it would work or hopefully be the right key also will waste your time.
As you turn to the left you hear the fading whispers of, “as-salamu alaykum wa rahmatullah” (may full security, peace and Allah’s mercy be upon you). After completing this peaceful and tranquil activity, the salah, you make your way to exit the masjid.
The default state of life is that everything, if left alone, is on a decrease- age, time, wealth, and health are just some examples. Effort has to be made in order to stop or minimize the decrease of some of them like wealth, health, etc. At times, loss also happens without[…]